Analyzing Images

The way you perceive something through pictures is very different from reading it. If you can actually see what a person is talking about it makes you more interested. I often look at pictures and wonder why it looks the way it looks. Why do ads make their pictures look a certain way? Well the obvious answer would be: because they are trying to illustrate a product in a subjective way; basically shining a light only on what they want you to see. In class today, we learned about Visual Rhetoric, which deals with analyzing a particular image’s content, framing, and composition. Some essential questions you should ask yourself when analyzing an image would be: What are the main objects or elements in the image?, How is the image framed? , Are elements overlapping, close together or far apart, above or below each other, or to the left or to the right of each other? What is the background? These are just a few questions to give you an idea of what you should be looking for when analyzing an image.

We also viewed an advertisement for La-Mar fat reducing soap today, but instead of reading the article we analyzed the picture from the ad. The picture depicts three women: a hefty one, a semi-chunky one, and a very petite one. In my opinion it will really make a women with low self esteem feel as if this soap not only makes you feel better, but also makes you a happier person. The picture is really trying to portray that being fat is unhappy and being smaller is better and more appealing in my eyes. However, my colleagues may look at this ad and see something totally different. Take a look at the picture below and tell me what you think?


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